Here is a great article from the Aweber team – The email marketing experts

Many businesses and bloggers use AWeber’s blog newsletter tool to convert RSS to email and tell readers about new posts on their blogs.

When we released this tool, our thinking was that it would be a way for you to get email subscribers back to your blog in order to read your post, comment on it and take any other actions you wanted after getting to your site. So we designed the broadcasts to include partial blog posts rather than full posts.

While this has worked beautifully for many of you, some of you have asked us to provide a way for you to include full posts directly in the emails.

Now, you can. Here’s how:

Use The {!rss_item_content} Tag

While editing your blog broadcast template, if you want to include full posts rather than partial posts, simply replace the {!rss_item_description} tag with {!rss_item_content}.


{!rss_item_content} will merge the full HTML and images from your posts into your blog newsletter.

Do You Prefer Full or Partial Posts In Your Blog Newsletter?

With this available, will you send full posts in your blog newsletters? Or will you send partial posts?

What about as a recipient? Are full or partial posts better for you?



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