Here is a great article from the Aweber team – The email marketing experts
The thank you page is the first thing a subscriber experiences after signing up to your email marketing campaign. It does a lot to establish expectations about your campaign.
It’s also where you can knock their socks off.
An awesome thank you page can get subscribers excited about receiving your emails, making each each and every broadcast you send a celebratory occasion for them. (Or, at the very least, make them more likely to open your emails.)
With the launch of our new Web Form Generator, you can also offer a more personalized thank you page experience to subscribers.
Update: Our interface has changed since this blog post was made. Please consult our knowledge base for up-to-date information.
A Smarter Way To Say Thanks
Smart video thank you pages are the happy medium between AWeber’s default thank you page and your own custom URL.
We pass subscriber form data to the page so that everyone who signs up to your list gets a unique experience.
This is your subscriber’s name with your confirmation subject line. Not a generic “Check Your Inbox” message. And it’s as simple as choosing Smart Video Version from the thank you page drop down menu.
Check out this article for full instructions on selecting the Smart Video Thank You Page
Not only that, the smart thank you page will pick out the subscriber’s email provider and adjust the video accordingly.
So if someone enters an address that includes @gmail.com, they’ll see a video telling them to check their Gmail inbox. Likewise with Yahoo, Hotmail and many others.
If we don’t have a specific video available (say, for addresses at personal domains), your subscriber will see a video showing the most popular email application for their operating system (Outlook for Windows, Mail for Mac OS X).
A good looking web form makes a great first impression on a subscriber, but an engaging thank you page is just as important.
You can shape expectations and build anticipation, all the while directing the subscriber to their inbox.
- It’s important to note that these thank you pages are only available if you’re using confirmed opt-in… so if you’re not already doing so, consider this reason number three ba-billion to start.